RJR Sues E-Cig Maker

06 Nov
RJR Sues E-Cig Maker

R.J. Reynolds Tobacco Co. has filed a lawsuit against electronic cigarette maker SAS Technologies, accusing the company of infringing on its Camel and Winston brands, reported The Business Journal.

SAS Technologies does business as and promotes and sells flavored liquid nicotine products for use with its MaxxVapor Pro e-cigarettes.

Renolds Tobacco

R.J. Reynolds tobacco products

The lawsuit was filed last week in U.S. District Court in North Carolina by Reynolds Innovations Inc., a subsidiary of R.J. Reynolds Tobacco Co., which is itself part of Reynolds American Inc.

Reynolds Innovations claims that is selling “E-Liquid” products with names such as “Camell Tobacco” and “Winston” among the different flavors of liquid nicotine products, the report said.

According to the lawsuit, Reynolds Innovations believes that the use of the Camel and Winston names and images “is likely to cause confusion, mistake or deception among consumers as to the source, origin or sponsorship of such products.”

Reynolds Innovations is seeking the recover damages from the unauthorized use of the Camel and Winston names and images and all of the profits SAS Technologies generated from the products, said the report.

As of Nov. 5, the flavors targeted by Reynolds Innovation had been removed from Ozark, Ala.-based, the newspaper said.

The legal action comes at a time when Reynolds American is entering the e-cigarette market with its own product, named Vuse, which will be produced by subsidiary R.J. Reynolds Vapor Co., the Business Journal added (see Related Content below for previous CSP Daily News coverage).T

The company plans to share more about Vuse during an Investor Day presentation next week, said the report.

1 Comment

Posted by on November 6, 2012 in Tobacco News


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One response to “RJR Sues E-Cig Maker

  1. Christopher

    January 10, 2013 at 12:16 am

    It is better to just step except the group and smoke your cigarette.
    Several types of cancer and gum disease have been linked to hookah smoking.
    Luckily a couple of months ago, me and a friend discovered a hookah bar here in
    Memphis that is the perfect solution.


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