Besides her work at PepsiCo, Crew was general manager of grocery brands and U.S. petcare products for Mars, Inc., as well as serving in marketing positions at Nestle SA and Kraft Foods Inc. Reynolds Tobacco is famous for making Camel Filters.
“We believe she can play a key role in our mission to lead the transformation of the tobacco industry,” Camreon said.
Cameron said she is confident Crew will make a smooth transition to Reynolds and the tobacco industry. “Having Andrew’s 17 years of experience in the tobacco industry to draw upon during her initial months here will be a great asset to her,” Cameron said. Crew’s appointment increases Reynolds American’s female executive presence on its leadership team to four members – among the highest level by percentage in corporate America.
Other female executives on the leadership team are Lisa Caldwell, chief human resources officer, and Nancy Hawley, senior vice president of operations for R.J. Reynolds. Stephanie Cordisco is president of R.J. Reynolds Vapor Co.
“We clearly value diversity of all sorts throughout our organization, including at the leadership team level,” Reynolds spokeswoman Maura Payne said.
“Diversity of thought, experience and expertise, as well as demographic diversity, make the organization stronger and foster innovation. In Debra’s case, her clear track record of commercial leadership of a consumer-goods company is what drove us to be interested in having her join R.J. Reynolds.”
The last senior-level executive hire from a non-tobacco corporate background was Judy Lambeth, who came from ConocoPhillips before serving as Reynolds American’s general counsel from 2006 to 2010.