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Japan Tobacco Introduces ‘The Peace’ Luxury Canned Cigarettes

Smokers seeking a more luxurious and relaxing smoking experience need look no further than “The Peace”, an all-new, top of the line canned cigarette from Japan Tobacco. Sold by a selected number of Japanese retailers at a premium price and packaged in sleek metal cans, The Peace is the ultimate expression of an iconic cigarette brand first introduced in 1946.

Times were tough in post-war Japan, as were smokers and the cigarettes they smoked. One of the latter was “Peace” from Japan Tobacco, a cigarette boasting almost three times the tar and more than twice the nicotine as JT’s current smokes. Over the past 66 years, the Peace brand has built on its early acceptance by war-weary smokers to become one of the country’s most popular cigarettes.

Faced with mounting restrictions on smoking in Japan and a steadily shrinking customer base, Japan Tobacco is reaching out to deep-pocketed smokers with “The Peace”: the ultimate expression of the iconic Peace brand. The main selling points of The Peace are “the ultimate experience of aroma” along with a unique metal can exemplifying the timeless look and feel of luxury.

JT raises the aroma bar by taking a page from the master tea makers’ handbook: top quality ingredients enhanced by meticulous preparation. Only 100 percent select Virginia tobacco goes into The Peace, and its mellow, rich aroma is the result of skillful blending by tobacco experts. JT then employs (for the first time in Japan) “new trimming” – a process via which flash heats the fine cut tobacco to banish any unpleasant notes.

Last and certainly not least, each package of 20 cigarettes comes in a flat steel can painted Navy Blue with gold text. The brand’s classic “dove grasping an olive branch” logo, created by noted Franco-American industrial designer Raymond Loewy, is prominently displayed along with a small “The” prefacing the brand name.

The Peace goes on sale February 1st at any of 3,500 retail outlets priced at 1,000 yen (about $13), over twice the cost of Peace Infinity, the brand’s former premium iteration.

If that sounds a bit rich, Japan Tobacco likes it that way… according to a company spokesman, “We are responding to the needs of consumers who are not concerned with prices when it comes to high-quality products.” Put THAT in your pipe and smoke it!

 
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Posted by on January 19, 2012 in Tobacco News

 

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Popular cigarette brand undergoes makeover

Popular cigarette brand undergoes makeover

Japan Tobacco is to launch redesigned versions of seven of its popular Pianissimo brand of cigarettes in mid-January.

Pianissimo One

Two packs of Pianissimo One cigarettes

Pianissimo is the top-selling brand in Japan’s 100mm slim menthol category and has proven particularly popular among female smokers for what Japan’s largest tobacco company says is a “smooth, unassertive and refreshing menthol flavour and aroma.”

Smoking rates are declining in Japan, although they remain higher for both men and women than in Europe and North America.

The government raised the tax on tobacco products by 30 per cent in late 2010, which contributed to a decrease in the number of domestic smokers, while there have also been suggestions more recently that another tax hike will be required as the government seeks ways to pay for the reconstruction of parts of northeast Japan that were badly damaged in the natural disasters of last March.

As part of its campaign to win new customers — as well as retaining its existing consumers — Japan Tobacco revamped its Cabin collection in September to make it a “cigarette brand for sophisticated adults.”

Now it is the turn of seven Pianissimo products to be repackaged, while four will be given new names.

Pianissimo One is to be renamed Aria Menthol, “an operatic term signifying an airy melodic solo,” the company said, while the new white packaging and waterlines are meant to symbolise the “gentle, soft character of the product.”

The Pianissimo Super Slims Menthol One is to become the Precis Menthol, due to the concentrated menthol sensation, while the Icene Menthol brand will become the Icene Crista to emphasise the “chilling sensation of the menthol.”

The brand was first launched in Japan in 1995 and the latest addition to the range — the Pianissimo ViV Menthol — was in November 2011. A pack of 20 retails for Y440 (RM17.90).

Japan Tobacco is by far the dominant player in the domestic market and smokers will be waiting to see how other companies, particularly foreign firms such as British American Tobacco, respond.

Japan Tobacco’s products are sold in more than 120 countries and it controls Benson & Hedges as well as the Mayfair, Winston, Camel, Silk Cut and Glamour brands. At home, it has a two-thirds share of the domestic market and its flagship brands include Seven Stars, Peace, Caster, Hope and Mild Seven.

Japan Tobacco statistics indicate that 24.95 million Japanese smoke, out of an adult population of 104.4 million. A recent study by the Ministry of Health, Labour and Welfare showed that the smoking rate among men has fallen to 36.8 per cent — the lowest level since such surveys were started in 1986 — while the figure for women came to 9.1 per cent, below the 10 per cent threshold for the first time since 2001.

 
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Posted by on January 10, 2012 in Tobacco News

 

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