Britain’s biggest tobacco firm has turned to the wine industry for ideas on how to give its cigarettes some cachet.
British American Tobacco is bringing out premium packets of Dunhill cigarettes, containing details of the lineage of the leaf used, along with the year of harvest.
Its aim is to create a market in limited edition vintage cigarettes, similar to that found in fine wines.
The firm is trying to cash in on the move by consumers towards premium brands. Its packs of 20 will cost a hefty £18 – double the price of a standard pack
The packets could prove controversial among health campaigners, who may claim it is an attempt to glamorise a product that can kill.