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British American Tobacco aims to create ‘vintage’ cigarettes market

Dunhill cigarettes

Britain’s biggest tobacco firm has turned to the wine industry for ideas on how to give its cigarettes some cachet.

British American Tobacco is bringing out premium packets of Dunhill cigarettes, containing details of the lineage of the leaf used, along with the year of harvest.

Its aim is to create a market in limited edition vintage cigarettes, similar to that found in fine wines.
The firm is trying to cash in on the move by consumers towards premium brands. Its packs of 20 will cost a hefty £18 – double the price of a standard pack

The packets could prove controversial among health campaigners, who may claim it is an attempt to glamorise a product that can kill.

 
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Posted by on November 26, 2013 in Tobacco Facts

 

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BAT plans new cigarette brands

Global tobacco giant British American Tobacco is looking to launch new brands, including a budget-oriented one, in the Philippines as part of efforts to increase its market share and tap a wider client base.

British American Tobacco

BAT Logo

BAT produces famous selling brands Lucky Strike, Dunhill, Kent, and Pall Mall, which accounted for more than 30 percent of the group’s worldwide volumes in 2011 or 226 billion cigarettes.

It only sells Lucky Strike in the Philippines with total sales of a few million cigarette sticks last year.

“We’re looking at introducing new brands.  We have Lucky Strike now but we’ll have multiple brands in the market as we go along.  Lucky Strike is quickly establishing itself in the marketplace.  We’re seeing an opportunity to bring in new brands here.  We may bring in a low-tier brand,” BAT Philippines general manager James Lafferty said in a briefing.

Lafferty said the introduction of new brands is also part of BAT’s commitment to invest around $200 million over a five-year period in the Philippine market  following  the passage of  the controversial sin tax bill.

Lafferty said the group is mulling the establishment of a manufacturing plant in the Philippines but noted that  nothing has been firmed up.

 
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Posted by on February 19, 2013 in Tobacco News

 

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Philip Morris Increases Cigarette Prices By Nearly 7%

Starting February 10, Philip Morris International Korea will increase its cigarette prices by nearly 7-percent on average.

Burning Cigarette
A lighted up cigarette in an ashtray

Its flagship brands such as Marlboro, Parliament and Lark will be sold at 2,700 won roughly 2-dollars-and-40-cents a pack, up 200 won.

In April and May last year, British American Tobacco Korea, the No. 2 player in the local market, and Japan Tobacco International Korea relayed their price hikes on Dunhill, Kent, Mild Seven and other products by 200 won in general to cope with surging raw material and labor costs.

Korea’s tobacco giant, KT&G Corporation however, is set to freeze its cigarette prices for the time being, putting more emphasis on boosting productivity rather than temporary sales growth

 
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Posted by on February 10, 2012 in Tobacco News

 

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