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BAT plans new cigarette brands

Global tobacco giant British American Tobacco is looking to launch new brands, including a budget-oriented one, in the Philippines as part of efforts to increase its market share and tap a wider client base.

British American Tobacco

BAT Logo

BAT produces famous selling brands Lucky Strike, Dunhill, Kent, and Pall Mall, which accounted for more than 30 percent of the group’s worldwide volumes in 2011 or 226 billion cigarettes.

It only sells Lucky Strike in the Philippines with total sales of a few million cigarette sticks last year.

“We’re looking at introducing new brands.  We have Lucky Strike now but we’ll have multiple brands in the market as we go along.  Lucky Strike is quickly establishing itself in the marketplace.  We’re seeing an opportunity to bring in new brands here.  We may bring in a low-tier brand,” BAT Philippines general manager James Lafferty said in a briefing.

Lafferty said the introduction of new brands is also part of BAT’s commitment to invest around $200 million over a five-year period in the Philippine market  following  the passage of  the controversial sin tax bill.

Lafferty said the group is mulling the establishment of a manufacturing plant in the Philippines but noted that  nothing has been firmed up.

 
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Posted by on February 19, 2013 in Tobacco News

 

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BAT to roll out strong cigarettes

British American Tobacco Korea plans to introduce a stronger version of its Lucky Strike cigarettes to boost the nascent brand’s presence in the market, the local unit of the multinational group said Monday.

Lucky Strike
Lucky Strike cigarette brand

The latest product, Lucky Strike Original Filters, will provide a richer and bolder taste than the previous version, and features cork-tipped filters with modern, black packaging, the company said.

A pack contains 8 milligrams of tar and will be sold for 2,500 won ($2.20) starting Wednesday.

Since launched here in October, Lucky Strike has been receiving “positive consumer responses,” a company spokesperson said, without disclosing detailed sales figures. The brand, which was created in 1871, is now available in more than 60 countries.

BAT Korea has been trying to prop up its teetering No.2 spot in the domestic market following a 200-won price hike in April. It revamped packaging for its flagship Dunhill line-up and unveiled a new premium product, Dunhill Switch, last year.

 
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Posted by on February 9, 2012 in Tobacco News

 

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